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Music Career DIY

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An All-Access-Course to get the tools you need to develop a successful career in music.

Watch this video for a quick description of the course.


 

  • Are you an artist with an awesome new album that you've put your heart and soul into, but don't know what to do next?

  • Do you have big dreams, but don't know where to start?

  • Do you love making music, but have a visceral aversion to thinking about music as a business?

  • Are you a music lover and a go getter, but feel the music industry is too complex to navigate and are getting overwhelmed by the mumbo jumbo of it all?

  • Are you ready for the next step, because you know you can (and you want to) make music your business?

If you answered yes to any of these questions this course is for you. I've been there, done that.

When I started in the music industry I had no idea how I would get from point A to point B. All I knew is that I had big dreams and big goals. I trusted my talent, but knew that talent alone would not get me where I wanted to go. Still, I had no idea what would get me where I wanted to go. I had no contacts in the music industry, no inside information, nothing.

So what did I do? I decided to put music making on pause for a little while and dedicate my time and energy to learning about the music business as much as I could.

Sure, it wasn't easy. Mostly because I had a visceral aversion to thinking about music, something that I loved so much and would have happily done for free, as a business. This was the hardest part, getting over my own limiting beliefs about what music was or could be for me. I was a purist and I had a hard time reconciling music and business.

But, as time went on, I realized that if I wanted to make music for a living, I had to make a living making music, otherwise I would have to devote my time (our most valuable asset) to something else that would support me financially, and I realized that I was simply not willing to do that. So instead, I made a commitment with myself to figure out the industry part, find a way to make music my full time job and develop the career I wanted to have.

I spent several years studying all aspects of the music industry inside-out, attending music markets, meeting with people, taking a deep hard look at the artists I admired the most and breaking down their business models, understanding all the possible different revenue streams, and having real hard conversations with myself about what kind of life and career I wanted and didn't want to have.

It's been about 15 years since I released my first record, and in these 15 years I have gone to release many more albums and do many more things. In this time I've also learned a lot about how things work, what things work and what things don't work.

In this time I have also come across so many artists thirsty for information, direction, mentorship, answers and solutions.

If you are that artist, I want to help you.

I want to help you:

  • Understand the business.
  • Develop a career that makes you happy and proud.
  • Make music that moves people and makes them feel something.
  • Create a brand/image that stands out and cuts through the noise.
  • Be savvy and smart about the decisions you make and the direction you take.
  • Develop a clear vision and goal of what you want to achieve
  • Break down those goals into short term, and long term achievable bits.
  • Learn the ins and outs of the industry so that you can feel confident about being the CEO of your own career.
  • But most importantly, I want to help you make a living doing what you love, so that you can continue doing what you love for a living.

If all of this sounds as exciting to you as it does to me, I invite you to dive deeper and join me on this online course which I created with one specific goal in mind; to help you develop a successful career in music.


In this course I will be sharing with you all the things I have learned in 15 years, through a lot of trial and error, all of which have enabled me to develop my career independently DIY style, in my own terms, following my own path, making my own way.

We will cover so many juicy and important topics during this course, some of which are:

  • Creating a cohesive and strong identity and brand
  • Developing and executing clear long and short term goals.
  • How to put together a strong team.
  • How to create interesting and unique artistic and audiovisual content, especially when you don't have a big budget.
  • How to negotiate contracts, knowing exactly what your rights are so that you don't fall into the trap many artists fall which is to sign away things simply because they don't know how important what they are signing away is!
  • We will look at the importance of developing your social media presence and what it takes to do so succesfully.
  • We will discuss digital distribution, financing, tour planning, music licensing, music publishing, copyright, record labels, sync companies and so much more.

This is truly a very complete, all encompassing course that I've put together based on all the things I wish I knew 15 years ago, but didn't know who to ask. It will give you all the tools you need to develop a strong successful career and teach you WHAT YOU NEED TO KNOW about the NEW music industry.

My goal is that when you are done with this course you know exactly where you want to go and feel ready, informed, prepared and empowered to get there.

I'm excited to meet you and see you on the other side of the screen!

Yael



This course is tailored for independent musicians, artists and upcoming music business executives (booking agents, managers, producers etc) with the intention of giving key information and education on the most relevant subjects necessary to develop and accomplish a successful and professional independent career in the music industry. We will look at the entire life span of a project from its conception to its execution, encompassing the songwriting process, creating a cohesive and strong identity and brand, developing and executing clear long and short term goals, defining clear objectives, putting together a strong team, contract negotiation, developing your social media presence, creating interesting and unique artistic content, digital distribution, financing, tour planning, music licensing, publishing, copyright and more.




What's inside the Course:

  • Mentoring on all the key aspects of the music industry including how to develop your own image and brand and how to create coherent content that makes an impact and reaches your audience.

  • Breakdown of the different revenue streams available within the music industry, so that you are able to understand how to best monetize your music, intellectual property, create a profitable business, and make money making music so that you can continue to make music for a living.

  • Access to hands on knowledge and experience that is immediately applicable to YOUR career and the chance to ask all the key questions you always wanted to ask, but didn't know who to ask.

  • Monthly live video sessions via our online classroom during which we will go over all the content and provide ample opportunity for Q&A to make sure you are getting the most out of this course.

  • Tools and resources that will open your mind to new ways of thinking about your music career. We will work on pinning down your dreams and breaking them down into achievable and realistic goals that take you where YOU want to go.

  • Monthly assignments to put into practice everything you are learning and begin applying these new found tools and knowledge to your own project, your goals and career to see immediate results.

  • A private Facebook group and community where you will be able share your growth and questions with like minded individuals, develop meaningful relationships and help each other on the journey towards living your dream.

  • Office hours where you will have the chance to ask questions, discuss topics in depth and further go over the progress of your developing projects and undertakings.

  • Mentoring by an industry expert that has been on both sides of the music industry, the artistic creative side, and the business entrepreneurial side for over 15 years and has received awards and accolades both as an indie artist and a creative entrepreneur. This is information and guidance you will not find in any book or any other online course, because this valuable information can only be acquired through experience and/or mentorship and is now available to you in this 12 month course.


Your Instructor


YAEL MEYER
YAEL MEYER


Yael Meyer is an internationally acclaimed independent singer-songwriter, producer, recording artist and entrepreneur.

Recently named one of the 100 most influential young leaders of her native country Chile, she has had over 40 music placements on adverts around the globe for brands such a Blackberry and Ralph Lauren, prime time TV series and films on Amazon, Netflix, Lifetime, ABC, CW and many more.

In 2000 Yael moved to the USA to attend Berklee College of Music on a scholarship. Here she self produced and recorded her first LP "Common Ground". Released in 2004, it was named "one of the best 50 albums of the year" by Rolling Stone Chile and cemented what would become a prolific career as a singer, songwriter, artist and producer.

In 2011 Yael released her second LP "Everything Will Be Alright", and was featured in Spin Magazine, The Los Angeles Times and The Jerusalem Post, licensing every single song on the album to a film, advert or tv show, a feat accomplished by only a very few artists.

In 2014 she released her 3rd and latest LP titled 'Warrior Heart', which was named one of the best albums of 2014 by several online music blogs, and lauded by international music publications such as Relix Magazine, The Wall Street Journal, Paste Magazine, Entertainment Weekly, and Rolling Stone Argentina who named her "one of the 5 female chilean musicians to know". She also broke into the Korean market with her single "All Around Me" which debuted at #2 in the overall digital's sales ranking. Yael also penned the song 'When You Hold Me Tight' for the second season of the Korean drama 'Healer'. The song appears as the title theme for the main character in the series. Yael also penned the song "No Matter How Hard I Try" for the Korean drama 'Queen For Seven Days' which has garnered millions of views on YouTube.

Yael has toured extensively performing on stages and festivals around the world including, Lollapalooza (Chile), SXSW (USA), C/O Pop (Germany), Am-Pm (Cuba), BAFIM (Argentina), and Sziget (Hungary). Her music is also heard on retail stores such as Starbucks, Pinkberry, Forever 21 and H&M.

She is also the Director and Co-founder of KLI Records, an independent record label, music publishing and sync company representing various international catalogues for tv/film/advert licensing and sub-publishing in South America. KLI RECORDS has represented the catalogues of Rough Trade, Native Tongue, Abood Music, Cooking Vinyl amongst others.

In 2017 KLI RECORDS received the Presidential Award for Best Publisher of the Year, for and its outstanding contribution to the development of the local music industry. The award was given by the President of Chile Mrs. Michelle Bachelet and the Minister of Culture Mr. Ernesto Ottone.

Yael regularly participates in panels and lectures as an industry expert and guest speaker at music business events around the world. In 2017 she was invited to lecture at her alma mater Berklee College of Music and Pulsar Chile. In 2018 she was invited to mentor at Canadian Music Week in association with Women in Music.


Class Curriculum


  MODULE 1: Developing your brand and image.
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  MODULE 3: Creating affordable, good quality audiovisuals and artwork
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  MODULE 4: Professional Songwriting and Music Production
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  MODULE 6: Contracts, deal points and negotiation tips
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  MODULE 8: Digital Distribution: Spotify - Shazam - Be everywhere music is found.
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  MODULE 11: Touring.
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Frequently Asked Questions


How long do I have access to the course?
After enrolling, you have unlimited access to this course for the duration of the year - across any and all devices you own.
What if I cannot make the live video sessions?
All live video sessions will be recorded and you will be able to watch and re-watch at your convenience.
Can I break down the payments?
Yes, we offer a 12 month installment option. However, just to clarify, this is not a subscription service and you will be responsible for all 12 monthly installments.
 

"Yael's program opened a great door for me and my career as an artist, allowing me to analyze all aspects of my project, beginning with the work I had been doing up until that point and taking into account where I had succeeded and where I had not, allowing me to envision what I wanted to achieve moving forward.

It also gave me important tools of execution, which I was able to incorporate through Yael's giving over of own experience and ample knowledge acquired through years in the industry developing her own career.

The songwriting content and mentorship part in which we analyzed the construction of songs in a warm and welcoming environment allowed us to share our own music and also create collaboratively with each other.

These experiences were a beautiful springboard, where I was able to meet great musicians and wonderful people, developing a network of friends and support that last until this day.

I just released a new video clip and I am working on my second album with two fellow musicians and friends that I met during the course.

A much needed space for analysis and injection of knowledge to continue building this musical journey""

- Daniela Izaurieta

"Participating in Yael's mentorship program was huge for me. With Yael I was able to learn how to develop and execute my goals to expand and grow my career as an artist. She gives you all the tools and know-how to develop yourself as an independent artist and the necessary information for effective marketing and self promotion."

- Rizziere Bellagamba

"Yael’s course was an eye-opening and comprehensive look at self-publishing and de-mystified a lot of the formal online funding processes. She was also available outside class hours and willing to clarify and elaborate on the topics that were presented."

- Isabel Custer

 

This course is not open for enrollment.