If you answered yes to any of these questions this course is for you. I've been there, done that.
When I started in the music industry I had no idea how I would get from point A to point B. All I knew is that I had big dreams and big goals. I trusted my talent, but knew that talent alone would not get me where I wanted to go. Still, I had no idea what would get me where I wanted to go. I had no contacts in the music industry, no inside information, nothing.
So what did I do? I decided to put music making on pause for a little while and dedicate my time and energy to learning about the music business as much as I could.
Sure, it wasn't easy. Mostly because I had a visceral aversion to thinking about music, something that I loved so much and would have happily done for free, as a business. This was the hardest part, getting over my own limiting beliefs about what music was or could be for me. I was a purist and I had a hard time reconciling music and business.
But, as time went on, I realized that if I wanted to make music for a living, I had to make a living making music, otherwise I would have to devote my time (our most valuable asset) to something else that would support me financially, and I realized that I was simply not willing to do that. So instead, I made a commitment with myself to figure out the industry part, find a way to make music my full time job and develop the career I wanted to have.
I spent several years studying all aspects of the music industry inside-out, attending music markets, meeting with people, taking a deep hard look at the artists I admired the most and breaking down their business models, understanding all the possible different revenue streams, and having real hard conversations with myself about what kind of life and career I wanted and didn't want to have.
It's been about 15 years since I released my first record, and in these 15 years I have gone to release many more albums and do many more things. In this time I've also learned a lot about how things work, what things work and what things don't work.
In this time I have also come across so many artists thirsty for information, direction, mentorship, answers and solutions.
If you are that artist, I want to help you.
I want to help you:
If all of this sounds as exciting to you as it does to me, I invite you to dive deeper and join me on this online course which I created with one specific goal in mind; to help you develop a successful career in music.
In this course I will be sharing with you all the things I have learned in 15 years, through a lot of trial and error, all of which have enabled me to develop my career independently DIY style, in my own terms, following my own path, making my own way.
We will cover so many juicy and important topics during this course, some of which are:
This is truly a very complete, all encompassing course that I've put together based on all the things I wish I knew 15 years ago, but didn't know who to ask. It will give you all the tools you need to develop a strong successful career and teach you WHAT YOU NEED TO KNOW about the NEW music industry.
My goal is that when you are done with this course you know exactly where you want to go and feel ready, informed, prepared and empowered to get there.
I'm excited to meet you and see you on the other side of the screen!
This course is tailored for independent musicians, artists and upcoming music business executives (booking agents, managers, producers etc) with the intention of giving key information and education on the most relevant subjects necessary to develop and accomplish a successful and professional independent career in the music industry. We will look at the entire life span of a project from its conception to its execution, encompassing the songwriting process, creating a cohesive and strong identity and brand, developing and executing clear long and short term goals, defining clear objectives, putting together a strong team, contract negotiation, developing your social media presence, creating interesting and unique artistic content, digital distribution, financing, tour planning, music licensing, publishing, copyright and more.
What's inside the Course:
Yael Meyer is an internationally acclaimed independent singer-songwriter, producer, recording artist and entrepreneur.
Recently named one of the 100 most influential young leaders of her native country Chile, she has had over 40 music placements on adverts around the globe for brands such a Blackberry and Ralph Lauren, prime time TV series and films on Amazon, Netflix, Lifetime, ABC, CW and many more.
In 2000 Yael moved to the USA to attend Berklee College of Music on a scholarship. Here she self produced and recorded her first LP "Common Ground". Released in 2004, it was named "one of the best 50 albums of the year" by Rolling Stone Chile and cemented what would become a prolific career as a singer, songwriter, artist and producer.
In 2011 Yael released her second LP "Everything Will Be Alright", and was featured in Spin Magazine, The Los Angeles Times and The Jerusalem Post, licensing every single song on the album to a film, advert or tv show, a feat accomplished by only a very few artists.
In 2014 she released her 3rd and latest LP titled 'Warrior Heart', which was named one of the best albums of 2014 by several online music blogs, and lauded by international music publications such as Relix Magazine, The Wall Street Journal, Paste Magazine, Entertainment Weekly, and Rolling Stone Argentina who named her "one of the 5 female chilean musicians to know". She also broke into the Korean market with her single "All Around Me" which debuted at #2 in the overall digital's sales ranking. Yael also penned the song 'When You Hold Me Tight' for the second season of the Korean drama 'Healer'. The song appears as the title theme for the main character in the series. Yael also penned the song "No Matter How Hard I Try" for the Korean drama 'Queen For Seven Days' which has garnered millions of views on YouTube.
Yael has toured extensively performing on stages and festivals around the world including, Lollapalooza (Chile), SXSW (USA), C/O Pop (Germany), Am-Pm (Cuba), BAFIM (Argentina), and Sziget (Hungary). Her music is also heard on retail stores such as Starbucks, Pinkberry, Forever 21 and H&M.
She is also the Director and Co-founder of KLI Records, an independent record label, music publishing and sync company representing various international catalogues for tv/film/advert licensing and sub-publishing in South America. KLI RECORDS has represented the catalogues of Rough Trade, Native Tongue, Abood Music, Cooking Vinyl amongst others.
In 2017 KLI RECORDS received the Presidential Award for Best Publisher of the Year, for and its outstanding contribution to the development of the local music industry. The award was given by the President of Chile Mrs. Michelle Bachelet and the Minister of Culture Mr. Ernesto Ottone.
Yael regularly participates in panels and lectures as an industry expert and guest speaker at music business events around the world. In 2017 she was invited to lecture at her alma mater Berklee College of Music and Pulsar Chile. In 2018 she was invited to mentor at Canadian Music Week in association with Women in Music.
"Yael's program opened a great door for me and my career as an artist, allowing me to analyze all aspects of my project, beginning with the work I had been doing up until that point and taking into account where I had succeeded and where I had not, allowing me to envision what I wanted to achieve moving forward.
It also gave me important tools of execution, which I was able to incorporate through Yael's giving over of own experience and ample knowledge acquired through years in the industry developing her own career.
The songwriting content and mentorship part in which we analyzed the construction of songs in a warm and welcoming environment allowed us to share our own music and also create collaboratively with each other.
These experiences were a beautiful springboard, where I was able to meet great musicians and wonderful people, developing a network of friends and support that last until this day.
I just released a new video clip and I am working on my second album with two fellow musicians and friends that I met during the course.
A much needed space for analysis and injection of knowledge to continue building this musical journey""
- Daniela Izaurieta
"Participating in Yael's mentorship program was huge for me. With Yael I was able to learn how to develop and execute my goals to expand and grow my career as an artist. She gives you all the tools and know-how to develop yourself as an independent artist and the necessary information for effective marketing and self promotion."
- Rizziere Bellagamba
"Yael’s course was an eye-opening and comprehensive look at self-publishing and de-mystified a lot of the formal online funding processes. She was also available outside class hours and willing to clarify and elaborate on the topics that were presented."
- Isabel Custer